Inês Vale

Service & Product Designer

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PT

Project

Lombadas Re-branding

February TO May 2012 | Academic work (TEAM) | Universidade de Aveiro

Introduction

This project came out of the need to re-launch in the market the naturally carbonated water Lombadas from the Azores archipelago. The objective was to create a re-launching strategy for this water, involving a new concept behind the brand, which lead to the creation of a new identity. This new strategy takes the water to a young gourmet audience with the slogan “Feel the Nature”.

“Feel the Nature, and enjoy the sensations given by Lombadas. Naturally carbonated, this water sprouts from the volcanic foothills at the island of São Miguel in the Azores. Carrying the natural environment of its origin, Lombadas arrives at our tables with an exquisite, pure and unique flavour.”