Inês Vale


Service & Product Designer


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Improve your Strategy



Design new pathways for growth.



Organisations need to keep up with the pace of change. Shifting customer expectations, competitive pressure and digital technology are making us all think about how to do business differently. Look at issues from all angles, bringing people together across systems, to reveal the bigger picture and builds relationships. Then we can identify opportunities and kickstart the real change.



The Challenges



  • Is your strategy based on customer insight and creativity to uncover new opportunities to differentiate and grow?
  • Do you look at your company from all the angles? As a whole?
  • Do you understand how some internal problems can be affecting your customer experience and profit for your company?


How to face them



  • Refresh the customer strategy
  • Defining a vision that delivers on business priorities
  • Differentiating ourselves in the marketplace
  • Adapting to changing customer demands
  • Identifying a clear direction for digital transformation
  • ​Creating added value services around core products

< see other services I provide

Improve your Strategy Cases



Transforming the Real Estate experience



Service Design / Digital Product Design


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Teach Skills for Life to students



SERVICE DESIGN / DIGITAL PRODUCT DESIGN


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